BMW won't rush automated driving because the tech 'must be 100% reliable'

BMW has been an industry leader in automated driving technology, but you might not be able to tell that from its current stable of products. Unlike Tesla, which is beta-testing its Autopilot suite of self-driving systems on public roads with customers, BMW will wait to implement automated driving technology in its cars. "We can offer automated driving on the motorway up to 120 kilometers per hour," BMW Chief Executive Harald Krüger told Handelsblatt. "But our technology must be 100 percent reliable.” To that end, Krüger is concerned that companies are adopting an app industry-style approach to technological implementation. “In the app industry, you can launch products on the market that are 70 to 80 percent ready and then complete their development with the customer," Krüger said. "That is absolutely impossible with safety features in a car.”