Gwyneth Paltrow is skipping the pitching process and launching a publishing line, according to the Associated Press. Like her lifestyle website, it will be called goop. Paltrow's goop press, announced as a lifestyle line, will be curated in conjunction with Grand Central Life & Style, an imprint of Grand Central Publishing. The first release will be Paltrow's It's All Easy cookbook, which comes out in April. A beauty book is scheduled for next fall.
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