In this 5-minute speech, Microsoft's CEO, Steve Ballmer, shows his abilities to turn a session on how to create a startup into a sales pitch. This was recorded on October 4, 2007, a few weeks after the EU ruled against Microsoft on anti-trust charges.
Every single key element of a sales pitch is present : - warm welcome, goes so far as to speak a few words of French - joke - try to be your friend - tell a story - ensure the story is believable by making a reference to the "Bill Gates" brand, which is emotionally charged - link it to individuals in the audience - try to be your friend again (email address, facebook)
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