Momo is the incredible hide and seek dog on Instagram.
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A profile on the Instagram famous dog Momo. His owner, Andrew Knapp takes pictures of his dog in a beautiful iSpy like setting. Follow them and learn about their Instagram fame.
Producer: Brittni Brown
Associate Producer: Matthew Pagourgis
Camera: Rob Roy
Editor: Phillip Cruess
Special thanks to Andrew Knapp and Momo
@andrewknapp on Instagram
www.gofindmomo.com
Subscribe to The Pet Collective: http://bit.ly/tpcsub
Website: http://www.thepetcollective.tv
Facebook: http://www.facebook.com/thepetcollective
Twitter: https://twitter.com/petcollectiveTV
Tumblr: http://thepetcollective.tumblr.com
Pinterest: http://pinterest.com/petcollectivetv/
Google+: http://gplus.to/thepetcollective
A profile on the Instagram famous dog Momo. His owner, Andrew Knapp takes pictures of his dog in a beautiful iSpy like setting. Follow them and learn about their Instagram fame.
Producer: Brittni Brown
Associate Producer: Matthew Pagourgis
Camera: Rob Roy
Editor: Phillip Cruess
Special thanks to Andrew Knapp and Momo
@andrewknapp on Instagram
www.gofindmomo.com
Category
🐳
AnimalsTranscript
00:00 [MUSIC]
00:04 I always really wanted to get a dog.
00:07 I met him and he was just this ball of joy.
00:11 He was just the cutest thing in the universe.
00:13 [MUSIC]
00:22 Momo is a border collie.
00:24 He's got a lot of different personalities.
00:27 Every expression he has, you can really see it in his face.
00:30 It's really adorable.
00:31 [MUSIC]
00:34 Find Momo is a game of hide and seek.
00:38 [MUSIC]
00:40 It's either a game of hide and seek with an element of photography,
00:44 or it's quasi-nice photography with an element of finding a dog.
00:50 Find Momo has really stepped up the animal game on the internet.
00:54 Most people, unless they're terrible people, would like an adorable dog to be in their life
00:58 and their phone to be filled with photos of that dog.
01:00 That's why it fits Instagram so perfectly.
01:02 That spontaneous magic of finding an animal in a place that you would never have guessed.
01:08 [MUSIC]
01:10 People love photos of cute dogs, and I just happened to have a really cute dog.
01:15 Eventually, world domination, I guess.
01:17 [MUSIC]
01:19 My name is Andrew Knapp, and my dog's name is Momo.
01:23 [MUSIC]
01:26 And he likes to hide.
01:28 [MUSIC]
01:31 How it began was Momo runs off when I'm about to throw him a stick or a ball or something,
01:39 and he kind of runs to where he thinks I'm going to throw it to.
01:42 [MUSIC]
01:45 So he ran off in the mountains and forests that I now explore a lot,
01:49 and he kind of just dinked down behind a tree stump.
01:56 It was just kind of adorable.
01:58 [MUSIC]
02:03 I took a picture and I hashtagged it #FindMomo.
02:07 Momo!
02:08 [MUSIC]
02:10 It was a fun way to share my adventures with Momo.
02:15 And it wasn't a hard game.
02:16 He's always easy to find, but it was a fun game.
02:20 [MUSIC]
02:23 [CAMERA SHUTTER]
02:24 [MUSIC]
02:26 Come!
02:27 [MUSIC]
02:30 Good boy!
02:31 Before I had Momo, it was my life.
02:34 And then once I got Momo, it was no longer Andrew.
02:37 It was Andrew and Momo.
02:39 I knew that everything was going to be different.
02:43 Momo's really special.
02:45 Training to me was just spending as much time as I could with him.
02:48 The photos are not planned or prearranged.
02:52 I just know--I don't know, maybe Momo knows too now.
02:55 He's like, "Oh, no. Not again."
02:58 And then we do the hiding thing.
03:01 That is what makes it so wonderful and what makes us connect to it
03:05 because it's not something that's preplanned.
03:07 It's not something that's staged.
03:08 It's interactive.
03:09 I mean, when you see the image, you get excited because you want to find the dog.
03:13 It's got all this great stuff wrapped in one, like a cute dog that you care about,
03:16 and then you get to win the game, and nobody loses.
03:19 Everybody wins. That's what's great about Momo.
03:21 There's times where he's kind of like--he pops his head up and his ears are perked out.
03:25 He's like, "Here I am. I hope you can see me."
03:28 Cute little dog hidden in a beautiful picture.
03:30 [MUSIC]
03:33 Those are the perfect Find Momo photos.
03:36 Momo, you know, he steps back.
03:38 He's like, "Let's experience the beauty of the world, and I'm just in the corner."
03:42 It's an interesting thing also because it's not that hard to find him most of the time.
03:46 It's so hard to find Momo.
03:48 Momo is almost never in the photos as far as I'm concerned.
03:51 Momo, where are you?
03:53 Oh, man.
03:54 Oh, I still haven't found him.
03:56 Hmm.
03:58 I keep looking in the sky like he's going to be up there somehow.
04:01 That would be dangerous.
04:02 [MUSIC]
04:06 There was never any intention to make Momo Instagram famous.
04:11 There was something really special about this dog, and I felt like this is an awesome way to be able to share that.
04:16 You go, you take a photo, you upload it, you share it, you're done.
04:19 I think the sort of animal memes are custom-made for Instagram because, you know, it's like somebody texted you a photo almost,
04:26 and then you're going to send it to all your family and friends.
04:28 I got a lot of response from all my friends that were following me.
04:31 They were all like, "Oh, this is really cool. You should do this some more."
04:34 And I said, "Maybe I should."
04:36 I started sharing with their friends and telling them to check it out.
04:39 They loved it, and then he posted it online.
04:41 It jumped up to 10,000 or something followers almost overnight.
04:45 The Internet loved it.
04:46 It was a really beautiful picture with a small little dog in the corner that you had to find.
04:52 It was kind of like the canine version of "Where's Waldo?"
04:54 One, the photography is absolutely stunning, and two, it's a game.
04:58 It was just unbelievable.
05:00 It's amazing how quickly some of these memes take off.
05:02 Momo has a Facebook page and a Twitter.
05:06 I also do the Tumblr thing.
05:08 I think it's just smart because you don't know where they're going to go.
05:11 I'm really, really excited because we're putting a book out.
05:17 Momo has a book deal, which, you know, for Internet celebrities,
05:20 that's basically the "You made it" sign of approval.
05:24 These animals are not just Internet sensations.
05:26 They are more than that.
05:27 They are touching people's lives, and people want to connect to them besides just being online.
05:32 I'm not making much of a statement with Find Momo.
05:34 I'm not trying to change the world.
05:36 But when you're just sharing a cute dog and saying, "Hey, it's just cute.
05:40 Just take a second and smile," you know, that's all it is.
05:43 Good boy.
05:48 If you're trying to make your dog famous, stop trying.
05:52 If it happens that your dog and your photography need to come together, then they will.
05:57 I hope that to some degree someone sees it and says,
06:01 "I want to go in the mountains or go downtown with my dog,"
06:04 or, "I want to go create something," even if it ends up being nothing,
06:09 because then it will lead me to something else, the next thing, you know?
06:13 There is a world for everything.
06:17 Find Momo.
06:20 Find Momo.
06:22 Find Momo.
06:24 Find Momo.
06:26 Find Momo.
06:28 Find Momo.
06:30 Find Momo.
06:32 Find Momo.
06:34 (upbeat music)