STAR India Launches 'Chal Kar Pehel' Campaign for Gender Equality | 21st Century Fox
- 9 years ago
STAR Plus, the flagship channel of the STAR India television network owned by 21st Century Fox, recently launched Chal Kar Pehel, a national campaign raising awareness for women's rights issues and advocating for gender equality. In addition to on-air promotions and social media engagement, STAR Plus organized walkathon events in the three cities of Bhopal, Lucknow, and Chandigarh, encouraging people across the country to "take the first step" toward equal rights for women.
For each walkathon, STAR coordinated with schools, colleges, and local women's groups, as well as local radio stations, television channels, and print media, to encourage as many people as possible to participate. On the national level, STAR Plus aired videos featuring messages from talent speaking out for gender equality, and the channel used social media to start conversations, encouraging people to share their stories about the women who have made a difference in their lives.
Read more: http://bit.ly/1ycxwHE
? 2015 | 3BL Media/21st Century Fox | All Rights Reserved
For each walkathon, STAR coordinated with schools, colleges, and local women's groups, as well as local radio stations, television channels, and print media, to encourage as many people as possible to participate. On the national level, STAR Plus aired videos featuring messages from talent speaking out for gender equality, and the channel used social media to start conversations, encouraging people to share their stories about the women who have made a difference in their lives.
Read more: http://bit.ly/1ycxwHE
? 2015 | 3BL Media/21st Century Fox | All Rights Reserved