Interbrand Best Global Brands 2014: CEO Jez Frampton Weighs In On Surprise Huawei Ranking

Jez Frampton, Global CEO of Interbrand, discusses the consultancy firm's 15th annual Best Global Brands Report.  For the first time in history, a Chinese company entered the list. Huawei Technology Co. Ltd., a Chinese telecommunications and network equipment provider, was listed No. 94 and is one of five new entrants on the Best Global Brands ranking this year, including international express mail service DHL, car manufacturer Land Rover, FedEx Corporation and German luxury fashion brand Hugo Boss.  For the first time in the history of Best Global Brands, two global brands each earned a brand value that exceeded $100 billion. Apple Inc., valued at $118.9 billion, topped the list for the second year in a row, and the iPhone maker increased its brand value by 21 percent. Google Inc., valued at $107.43 billion, remained No. 2. and raised its brand value by 15 percent. Rounding out the top five was The Coca-Cola Company at No.3, International Business Machines Corp. at No. 4 and Microsoft Corporation at No. 5. South Korean multinational conglomerate Samsung Electronics moved up one spot from last year to No. 7.