Simon Sinek on How Authentic Behavior Builds Trust

In Chapter 7 of 16 in his 2009 Capture Your Flag interview, "Start With Why" author and leadership expert Simon Sinek answers "What is the takeaway from being authentic and what is the stuff we should set aside?" Sinek shares why it is important and valuable being authentic in one's actions. Sinek highlights how truly authentic behavior - believing in what you say and do - builds trust, creates support, and strengthens relationships. Simon Sinek teaches leaders and organizations how to inspire people. Sinek is the author of two books, "Leaders Eat Last: Why Some Teams Come Together and Others Don't" and "Start With Why: How Great Leaders Inspire Everyone to Take Action". He is a public speaker, an adjunct professor at Columbia University and a Brandeis University graduate.