SXSW Spontaneous Speakeasy w/Philip Nelson of NewTek

Gootecks and Mike Ross hit up the secret VIP lounge at SXSW and talk with Philip Nelson, NewTek's Chief Relationship Officer, about the magic created with TriCaster from the MTV Music Video Awards, NBA, NHL, Miss Universe, and theStream.tv. to the hot new bands they are streaming LIVE from SXSW to the Spontaneous Speakeasy. NewTek clients are producing over 60,000 hours of video every week and 40,000 of that is LIVE. Philip describes the TriCaster as a "Television Studio in a box." TriCaster allows you to mix multiple cameras, add in graphics, roll in video clips, and add in green screen. It is truly a magnificent tool. The name TriCaster comes from the fact that you can stream to three different outlets at the same time - live television, the web and digital signage/LED screens. For example, the basketball arena at the AT&T Center in San Antonio, TX

Philip oversees the cultivation of strategic customer relationships across all markets and is the champion for NewTek corporate culture. Nelson also leads NewTek's social media efforts. Beginning as a sales rep in 1998, Nelson has been promoted several times; first as central sales manager, then east coast sales manager, director of worldwide sales, vice president of sales and video marketing, SVP of Artist & Media Relations and finally Chief Relationship Officer, where he is a driving force in increasing sales and market share. Nelson has overseen numerous product launches, including TriCaster™, VT[4]™ (Video Toaster) and SpeedEDIT™. At NewTek, Nelson has forged successful relationships with the NBA, NFL, Disney, ESPN, Fox Sports, and MTV. Prior to joining NewTek, Nelson was an entrepreneur, focusing in video production, post production and ISP. Previous clients included Phil Robertson's Duck Commander, Tim McGraw, San Antonio Spurs, The Smithereens, MTV, Coca-Cola and Georgia Pacific.

For more info, check out: www.newtek.com and www.spontaneouspeakeasy.com

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