Jus-Rol Pastry gets a rock and roll makeover with new ‘Jus How I Rol’ ad campaign 4th March, 2014: Jus-Rol, the General Mills pastry brand, is encouraging mums to break the rules in the kitchen with a major new TV and digital advertising campaign. A new 30-second TV ad shows a working mum whipping up a chicken and pesto pastry tart for her children in a matter of moments, while dancing to 80s rock anthem ‘Breaking The Law’ by Judas Priest. The campaign, which is centred round the tagline ‘That’s Jus How I Rol’, is created by Karmarama and is the agency’s first campaign for the brand the since winning the business earlier this year. It aims to encourage parents to try easy-to-follow recipes in the kitchen and create quick, tasty dishes for their families with the help of Jus-Rol. CREDITS Executive Creative Director Caitlin Ryan Creative Director Sam Cartmell Creative Carl Storey Client, Marketing Manager Paul White Client, Senior Brand Manager Kat Jones Business Director Sarah Wood Agency Producer Jennifer Kennedy Photographer N/A Director/ Production Co Toby Macdonald / Partizan Producer Mary Francis Editor Anne Perri – Work Post Post Production MPC – TK James Tillet, Flame Fraser Cleland Sound Design Steve Lane / Grand Central Typographer C/O Karmarama Studio DoP Martin Hill MEDIA Media planning/buying UM The TV Commercial Ad titled That’s Jus How I Rol was done by Karmarama advertising agency for product: Puff Sheet (brand: Jus-Rol) in United Kingdom. It was released in the Mar 2014.
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