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  • 12 years ago
This campaign from CumminsRoss Melbourne centres on a product truth: in Woodstock, the distillers found that the more they turn the barrels, the better the bourbon tastes. Shot on location in the small town of Woodstock, Kentucky, this is the story of how the townsfolk take their craft very seriously. So much so, they travel by barrel.
Category: Drinks, alcoholic
Client: Asahi Premium Beverages
Agency: CumminsRoss, Melbourne
Production: Guilty
Country: Australia
Director: Tony Rogers
Executive Creative Director: jason ross
Copywriter: Chris Ellis
Art Director: Aaron Lipson
Producer: Jason Byrne
DoP: Shelley Farthing-Dawe
Sound: Paul Le Couteur
Agency Producer: Susannah George
Editor: Tim Parrington
Chief Executive Officer: Sean Cummins
Post House: The Butchery
Online Editor: Eugene Richards
Grade: Vincent Taylor @ The Refinery
Sound Design: Flagstaff Studios
CumminsRoss:
Managing Director: Chris Jeffares
Group Account Director: Hayden Isaacs
Account Director: Damiano Dipietro
Account Manager: Jessica Chamberlain
Chief Media &Innovation Officer: Kirsty Muddle
Media Manager: Tom Johnson

Client:
General Manager, Marketing: Kate Dowd
Woodstock Bourbon Brand Manager: Kelly Jones
The TV Commercial Ad titled How We Roll was done by Guilty advertising agency for product: Woodstock Bourbon (brand: Woodstock) in Australia. It was released in the Feb 2014.
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