There’s no way of getting around it, we are living in tough times. The recession has taken its toll on every working individual over the last few years. Apparently times are changing and the average freelancer is lucky to keep his or her head above water.
It’s not all doom and gloom though. It would be misleading to say that there aren’t any upsides. The domino effect of the recession has lead every company to have a good hard look at their budgets and staff. Larger businesses have ‘streamlined’ their teams meaning the humble freelancer gets a look in. I think we have all had a few enquiries from these larger clients who are looking to outsource as opposed to have permanent team members.
Although a great temporary boost, it isn’t a long-term answer. We are all riding the storm out and taking shelter in the knowledge that it will move on and better times will come to the rescue of freelancers’ bank accounts. These less than certain times are an interesting way of weeding out the less dedicated and forcing us freelance copywriters to take some time to see our trade and expertise for what it really is.
What’s your experience of the financial crisis? Is it a threat or, actually, an opportunity? Give us your thoughts in comment section or visit us in http://copywritercollective.com/.
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