For more information, visit http://www.Geritol.com.
In this episode of Biz Report, we’re taking a look at an iconic American brand that’s been around for over 60 years, and is now re-launching to a whole new generation of consumers. Geritol was first introduced in 1950 as an iron and vitamin B tonic to help supplement “iron-poor” or “tired” blood, expanding its line to include a multivitamin providing close to 100% of the RDA of 12 essential vitamins. In the 50’s, Geritol was one of the few elite brands to promote on television, but over the last 20 years, Geritol wasn’t seen much and as the brand aged, so did the American consumer’s perception of it. They were recently purchased by Meda Consumer Healthcare with the intent of revitalizing the brand and after extensive market research, Geritol is back with a different feel and look, appealing to its original, younger to middle-aged consumer. Geritol Multivitamin is for all people 12 years and older who seek healthy, active lifestyles… and now has a fresh, updated package design in vibrant colors. And they’re working with national nutrition expert Erin Palinski-Wade to connect with active people interested in personal nutrition. And those original 12 essential vitamins? Well, according to Geritol the formula stills hold true as a well-balanced multivitamin by today’s nutritional standards! What’s old is definitely new again with this iconic American brand and is now available in drugstores nationwide! To learn more visit http://www.Geritol.com today.
Disclaimer: These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
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