JOHNSON'S® is launching a new comprehensive marketing campaign focused around the theme and power of a mother’s touch that will engage consumers in multiple ways, including online, television and print. As a key part of this effort, JOHNSON'S® is introducing for the first time, a series of online animated shorts to promote its iconic brand: JOHNSON'S® BABY LOTION. Featuring the voice of Emmy® award-winning actress and new mom Mariska Hargitay (NBC's “Law & Order: SVU”) as the voice of the baby, the three “advertainment” shorts will run on www.touchingbond.com, commencing Wednesday, February 13, 2008.