Prof. Diana Derval
@diana07
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Prof. Diana Derval, MBA, inventor and guru of
wait marketing, has gained a 360° marketing
expertise from 15 years working with leading
brands, marketing agencies and media.
Author of the book Wait Marketing, sold
worldwide and translated in many languages,
Diana Derval has initiated the Wait Marketing
Research Centre - a must have tool in order to
communicate at the right moment at the right
place - which offers exclusive data on customers’ waiting behavior gathered in Europe, Africa, Asia and North America.
Founder and President of the marketing
research firm DervalResearch, Diana Derval
helps companies define and implement winning
sales and marketing strategies. With her
marketing vision and technological background,
Diana Derval accelerated the development of
innovative firms like TomTom, Michelin and HP.
Diana Derval holds a Masters in marketing and an Executive MBA from ESSEC Business School and is Professor of Marketing at the University of Wales MBA/Robert Kennedy College.
She gives inspirational lectures and workshops for sales and marketing professionals from San Francisco to Dubai.
SPEECH TITLES
• Customer Attraction
• Customer Insight
• New Product Development
• Marketing Innovation
• Media Effectiveness
• Marketing Best Practice
• Wait Marketing
wait marketing, has gained a 360° marketing
expertise from 15 years working with leading
brands, marketing agencies and media.
Author of the book Wait Marketing, sold
worldwide and translated in many languages,
Diana Derval has initiated the Wait Marketing
Research Centre - a must have tool in order to
communicate at the right moment at the right
place - which offers exclusive data on customers’ waiting behavior gathered in Europe, Africa, Asia and North America.
Founder and President of the marketing
research firm DervalResearch, Diana Derval
helps companies define and implement winning
sales and marketing strategies. With her
marketing vision and technological background,
Diana Derval accelerated the development of
innovative firms like TomTom, Michelin and HP.
Diana Derval holds a Masters in marketing and an Executive MBA from ESSEC Business School and is Professor of Marketing at the University of Wales MBA/Robert Kennedy College.
She gives inspirational lectures and workshops for sales and marketing professionals from San Francisco to Dubai.
SPEECH TITLES
• Customer Attraction
• Customer Insight
• New Product Development
• Marketing Innovation
• Media Effectiveness
• Marketing Best Practice
• Wait Marketing