Burial/Bury refers to the worked lowering (relegation) of a popular wrestler's status in the eyes of the fans. It is the act of a promoter or booker causing a wrestler to lose popularity by forcing him to lose in squash matches, continuously, and/or participate in unentertaining or degrading storylines. It can be a form of punishment for real-life backstage disagreements or feuds between the wrestler and the booker, the wrestler falling out of favor with the company, or the wrestler receiving an unpopular gimmick that causes him to lose credibility regardless of win-loss record. It is also a result of a company seeing a wrestler as having no potential or charisma. The term can also be applied to a wrestling company that jumps the shark, rapidly loses ratings, fans, and finally becomes bankrupt. According to many critics, the most infamous burial of a company was The Fingerpoke of Doom, a pivotal incident in the Monday Night Wars that took place in January 4, 1999 on WCW Monday Nitro at the Georgia Dome.