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Pieter du Toit

Pieter du Toit

@re-am
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Re-Am is an abbreviation and stands for Real Estate Auction Marketing.

1. Why should you consider Re-Am?
Re-Am is viable because it minimizes time and maximizes money in selling your property. In some cases it can do both. It has the potential to attract a larger number and wider range of buyers than traditional real estate marketing. It also speeds up the selling process and creates a sense of urgency and competition amongst buyers.

2. What is a Re-Am Marketing Situation?
It is a combination of the seller's circumstances and the current market conditions – the underlying factors for a Re-Am marketing situation are time and money. If a seller has a priority in either or both then they have a Re-Am marketing situation.

3. What is the Re-Am Strategy?
It is a comprehensive marketing programme that has three distinctive stages. It offers the seller three different opportunities to sell and each stage produces advantages that increase the potential and power the stage following:

Stage One – On-line Auction – the first marketing period.

Stage Two – On-Site Auction – the second marketing period.

Stage Three – By Negotiated Price – the third marketing period.

4. How does Re-Am Determine Current Market Value? The current market value is the only relevant value to a seller who sincerely wishes to sell and Re-Am determines it. The price of a property is determined by the perception of its value by interested buyers who constitute the market. It is this perception that Re-Am influences in order to sell the property for the best possible price in the shortest possible time.

In conclusion, Re-Am is an advanced series of strategies run by professionals to sell your home rather than the price.

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