Car Side Chat - #CarSideChat by Executive Automotive Society - Dailymotion

Executive Automotive Society

Here we discuss supercar, exotic car, and uber luxury sedan information and news.  We'll talk about what's relevant in the fashion of automotive.

Transcript

00:00Today we're going to see who is your favorite supercar and luxury brand

00:04based on how many follows they have on social media.

00:13I am your host primo and I am here to talk to you about supercars and luxury cars.

00:18I know it's an addiction. It is what I do. It is how I just do way too much research

00:25on things that probably really don't matter. But this is what I do and have a lot of fun doing

00:29it. So I hope you enjoy it. So what I did was I went to three, the big three, I call them Facebook,

00:36Instagram, and YouTube. I know everybody's saying, well, why don't you go to TikTok? Well,

00:40if your age group of the people viewing is too young to even drive a vehicle, I didn't count it.

00:47And the thing is Facebook and Instagram and YouTube have the highest kind of ratings when

00:52it comes to websites and the biggest viewership. And they can also do the different platforms. So

00:57they can do shorts, they can do long form videos, they can do pictures, posts, articles, all that

01:02stuff. You can pretty much get any of it on Instagram and YouTube. I didn't want to spend a

01:06lot of time going to their websites and stuff like that and figuring that out that way, because a lot

01:11of that is measured on, I am in the market, you're doing research, you're going to go to their

01:16website. So I think a lot of that information is biased. When you see people that have signed up

01:21for a website, I am under the impression that they love that brand and want to see more from it and

01:28maybe down the road. But regardless, I didn't follow, even if I bought a car that I was not

01:35a big fan of, I've owned a Cadillac in the past, I didn't follow Cadillac until not long ago. So

01:41that to me tells me that people who are viewing stuff, even if they can't afford it, are usually

01:46going to be the followers. And that's the thing, how well is your brand loved? It really does come

01:52down to that. And I think social media, even though it can be manipulated a little bit with

01:56marketing, I think it really is, it shows what you've put the work into. So let's take a look

02:02at it right now and see what we got. This is going to be from lowest to highest. And the first one is

02:06going to be the lowest luxury car. And that would be Genesis. They only got 607,900 for the views

02:16or for followers on their media. And I really am confused by this. A lot of people, I think,

02:23felt that Genesis, I think it was in the Hyundai shadow, if you will. So it kind of hurt them from

02:28that respect. But you have to understand that this brand does have good, I think, good reliability now.

02:35And I really hope to see this number go up. Maybe it is what they said is it's a younger group and

02:41it needs more time to flourish. The only thing I see a problem with them is the same thing

02:46with every luxury car is the depreciation is horrendous. But as a driving car, it's one of

02:52those ones that I definitely drive until the wheels fell off, which is typical of that, I want

02:57to say that niche of market, if you will. But yeah, hopefully move up in the future. The next one is

03:03the lowest EV and that's Lucid. They only had 627,000 people that were viewing their followership.

03:10It just seemed like they really kind of didn't. They're one-sided marketing. Maybe they're

03:17newer. This one was kind of tough to read and the EVs were all other than Tesla was really down on

03:24the list. So, well, hopefully Lucid moves up a little bit more because I'd like to see them more

03:28in the Rolls Royce territory. But anyway, for the lowest supercar or super EV, if you will,

03:35we got Rimac and they were at 794,000. I mean, these guys haven't even broke the 1 million mark.

03:42Again, somebody said this was because it was kind of new. Rimac's been around for a while and also

03:48it basically runs Bugatti right now. I mean, all the design work that Bugatti puts into cars

03:55is done because Rimac is there and pretty much running the ship, if you will. I could be wrong

04:00on that if you do correct me in the comments, but I just think that they have a bigger hand in this

04:06than people think. But yeah, 794,000. Maybe they're just putting their eggs in another basket and

04:12not really pushing it, which seemed to make sense. I did want to give a shout out here to Lotus.

04:17Lotus was down here at 1,204,000 and that just kind of seemed really low for me. I really like

04:24Lotus for the supercar brand. They were kind of the non-EV ones. They were the lowest on the list

04:31and that was kind of like that. I think that brand deserved a little bit more. Then we start getting

04:38into kind of the domestic areas of luxury and then we kind of moved up from there with the Cadillac,

04:44which really kind of took off above anything else with 7,205,000. Cadillac has a lot of

04:52brand loyalty and has a long, rich heritage, if you will. I still love the newer Cadillacs.

04:59I still think some of the stuff that they put out really has a different mindset. That kind of

05:04changed. I forgot what year it was in 2006, 2007. They really started to change things around a

05:10little bit and the old Cadillacs that I was not a big fan of, like anything pre-70 I was in, but

05:16then after they kind of doing that and the CTSVs and that kind of thing, I think that really took

05:21off. I think a lot of this was really at the forefront of social media and it really picked

05:27up a lot. I think that heritage that people follow, I think they still follow it. I think

05:32there's still a lot of Cadillac fan guys out there and there's nothing wrong with that.

05:36But yeah, the Lincolns and the Buicks, they were way down for. Was it Lincoln had 2 million,

05:41Buick had a million too. They're not even in the runnings here. But as we move up here,

05:46we started getting through like 19th was Alfa Romeo, 18th was Audi. The first kind of hypercar,

05:53if you will, was Pagani. I didn't really put them at the bottom. Rimac kind of took that

05:58kind of hypercar thing and made it the lowest. But Pagani's being in 17th is still pretty good,

06:04$6,764,000. So with Koenigsegg being up next with $8,704,000, they're just above Cadillac.

06:12But the next place was 14th position was the top when it came to what I call the Japanese or tuner

06:19style vehicles with Lexus with $9,859,000. Great following, no shocker there. It's one of those

06:27cars that's just well-loved around the block. It's a luxury car you buy and drive until the

06:34wheels fall off. So it doesn't even shock me that that's in there. The top EV was Tesla,

06:40which was actually in 13th position. They finally got into the double digits on the

06:45millions with $12,546,000. That is actually a big move for them. They had never had very much

06:54traction before and they really picked it up. And funny enough on Facebook, they only have

06:59276,000 views. It seems like most of their views are coming from Instagram and YouTube.

07:05So yeah, that's a big deal. Was it 96 million here or is it nine? Yeah. So close to 9 million

07:13in 20. Let's see, 1, 2, 3, 4, 5, 6, so 2,670,000 and then 9 million for Instagram. So the other

07:21one was YouTube. Yeah, all those numbers have really gone up since we've last looked at them.

07:27It's hard to believe, but then we start getting into McLaren was 12th place, Bentley 11th,

07:33Rolls-Royce 10th, Aston 9th. So for the premium, I was kind of shocked here. The premium luxury,

07:39I want to say kind of the Uber luxury brands were Jaguar with $33,357,000. Maserati was next

07:48with $20,000,000. So they really did crush it. And these are two numbers that kind of confused

07:54me here because Jaguar, I've been hearing that they didn't do as well normally, but they have

08:02a ton of followers. Then Maserati, who Stellantis is saying they're going to offload because it's

08:06not a marketable, not marketable, but a profitable brand. And then they had me followed up with

08:13Rolls-Royce and Bentley right after with $15,000,000 and then $14,000,000 a piece.

08:19Just something's wrong with that. Bentley has been doing their stuff

08:23predominantly talking about sustainability, which never works out in their favor. Rolls-Royce has

08:29been kind of pushing the Spectre. I think more that those brands could do is more with experiencing

08:35their vehicles. Aston Martin, again, a company that should be doing a lot better. They do very

08:42well with their SUVs. But then Maserati, like I said, people are talking about actually Maserati

08:48and here it is second from the top. So here's Jaguar at the top of the list here. And I don't

08:54know, I hope it's doing better. I just, I haven't done it now at this. I feel like I have to do some

08:58more research, but you guys love Jaguar apparently and you love Maserati. So there it is. But next up

09:06is, and now remember some people said Porsche, you know, Porsche was next in the fifth position

09:12with 44, excuse me, 44 million followers on it. But I just see Porsche as a supercar brand just

09:21because it rides off the 911. I didn't really see it as, some people said luxury. I didn't see that.

09:26Everybody calls the big three, if you will, Lambo, Ferrari, McLaren, McLaren, which came in 12th.

09:32But that's the thing is, is I don't really see, I saw more of a Lambo, Ferrari, Porsche, which is

09:38the lineup that we got with Porsche with 44 million, Ferrari with 47 million and Lamborghini

09:44with 51,860,000. So Lamborghini put in the top spot for supercars. That doesn't shock me at all.

09:51Lamborghini support for advertising has been incredible. Ferrari really kind of features

09:57its racing heritage and it does a little bit with its clothing stuff. But these two brands,

10:02especially while Porsche tries to hit everybody and kind of look at their older stuff,

10:08Lamborghini, Ferrari basically has the two kinds of advertising, the people who are their buyers

10:12and the people who should be buying their stuff. So if you're a fan that likes to buy shirts and

10:17things of that nature, they, or video games, they are, you know, involved, at least Lamborghini is

10:23on that front. And that really puts Lamborghini ahead because it continues to say yes to everything

10:29that pretty much comes across its table. While Ferrari kind of does that, but it doesn't focus

10:34so much on its cars as it does with its racing division. Now I need to add a caveat that I'm

10:41seeing that change a lot. So Ferrari may, I mean, they may be coming for them. Maybe it's 47 million

10:47is knocking on the door because it's a lot higher than the Porsche one. Maybe that's the, I think

10:53that would be a good move on their part. So in second place for full luxury was BMW. So 59 million

11:00811,000. But number one place, which I don't think many people are going to be shocked was Mercedes

11:05Benz with 63 million, 730,000. Mercedes Benz, just it's Mercedes, AMG, all the stuff that they have

11:16for advertising, all the stuff they do with hyper car. There's literally nothing that they don't

11:21follow. So that puts the German guys well ahead of the Italians. Very interesting to say that I

11:28thought the Italians would have more of a run at them. But I think they did okay. Not bad. We're

11:32still up in the 63 million area. Now, one thing I think we should add here, obviously who had the

11:39best platform of two thirds of the platform guys out there using Instagram. I think this is a place

11:44where you can really grow. It looks as though a lot of them put emphasis into brands like YouTube

11:50and they kind of flash in the pan thing. They don't dedicate a lot of time to it. BMW only had

11:57what was it 311,000 followers on YouTube while YouTube for Mercedes was like 19 million.

12:07That's going to be a huge push. The other thing is experiencing cars.

12:13One thing that we see a lot with these brands is we just see constantly cars, cars, cars.

12:19And if you ever watch any kind of show out there, you'll know people want people, people, people.

12:24So I really think that brands like Mercedes could do, and I do see them changing it, featuring some

12:30of your drivers and race divisions, getting in your cars and taking spins in them and giving us

12:34input and constantly doing that. Don't just kind of hit something and then leave it. Don't make it

12:40a metal object. I know that really works for guys, but it doesn't really work for the general public.

12:45I think people want to see people and I think that's hurt them overall, but that's not,

12:5163 million is not bad, but I really think that these numbers could be a lot higher

12:58if these brands put more emphasis into it. And to me, these numbers were not very shocking.

13:05I do see a lot of this stuff the way it is, like Instagram being the leading of the pack,

13:10Facebook coming in second, YouTube coming in some places a dismal third.

13:18I do think it's places where we could see where here's your viewers, here's where they are.

13:23Let's do a little bit more content oriented stuff. And I could see these numbers up,

13:28but you really start to see why people love a product and what they love it for. Ferrari,

13:34Porsche, I think especially Mercedes racing divisions are huge for these guys. They love

13:40racing and a lot of these people don't do the racing stuff anymore. And it really did. I think

13:47it made a difference. I think that's why Rolls and Bentley are so far down the line is because

13:52I think Bentley probably has its numbers where it's right next to McLaren. So here's where you

13:57guys can put a lot. McLaren, I think puts too much emphasis on just their racing and not enough in

14:02other places. So here's your opportunity to tell like Maybach in the day used to show you what it

14:07was like to go into a dealership and actually buy a car to sit down with like Ferrari, Atelier or

14:14Lamborghini ad personam and sit down and this is what it's like to build a car. People don't even

14:18realize you've been able to do that with Porsche for a while now. Here's the opportunity to show

14:23people the differences in these cars and some of the price point differences and why they are the

14:28way they are. Things like European delivery never really pushed. Some guys are saying what is that?

14:35It's in another video. We'll show it to you later. But yeah, all this stuff that I think that we saw

14:40here really does show some of this brand knowledge that a lot of people don't have. And I don't think

14:48these places realize that some people identify with their cars and that's huge. So I hope to

14:56see some of this stuff move up and if we don't then it is what it is and it was great to check

15:01it out and see where everybody stands. So where did you think? Put it in the comments. Where did

15:06your brand land when it all came about? Love to see it. If not make sure you like and subscribe.

15:12If you liked everything here hit the like button. Share this out. See what everybody else thinks. We'd

15:16love to see what everybody feels is their favorite brand and why. And if you thought this was a

15:23shocking list at all either. Until then we'll see you next time and we're going to get some

15:27other product and other discussion. But you know that'll be for another video. We'll talk to you

15:32then.

Top Supercar Brand by Social Media Following - #CarSideChat

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