懂来做莫｜商业篇 by Hotspot热点 - Dailymotion

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2 years ago

▌懂来做莫 ▌#19 “亚发白咖啡”的品牌形象，是真有其人还是虚拟角色？其实这个形象的诞生，原来还和一部本土电影有关？

主持 | @celes美伶

#AhHuat #亚发白咖啡 #品牌
#不懂没关系 #懂了也没用 #冷知识
#发射热点 #84hotspot #懂来做莫

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00:00 The character of Ah Huat, the local coffee brand,

00:03 was inspired by the movie "First Love, Red Bean Ice Cream"

00:07 It's okay if you don't understand, it's useless if you understand.

00:08 What's the point of understanding?

00:09 Ah Huat Coffee has recently entered a trademark war in Indonesia

00:13 which made this local coffee brand

00:16 become a hot topic again

00:18 But as the soul of the brand,

00:20 who is this white-haired uncle?

00:23 The website says

00:24 Ah Huat is a baby dragon born in 1952

00:26 and runs a coffee shop run by his father in Malaysia

00:30 But according to the report of Light Entertainment,

00:32 the manufacturer was inspired by the movie

00:35 "Bota" after watching "First Love, Red Bean Ice Cream"

00:38 and thought of the character "Yafa"

00:40 so they developed "Yafa White Coffee"

00:42 At the same time, they also locked Ah Niu as the brand spokesperson

00:45 and later they also worked together

00:47 In all advertisements, you can see Ah Niu's figure

00:50 not only in person but also in person

00:51 singing theme songs for the brand

00:53 (swoosh)

00:55 [BLANK_AUDIO]

懂来做莫｜商业篇

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