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6 years ago

SuperBowl Ad Sunburst Hold Your Breath Teaser

SunTrust launches the Onward and Upward or "onUp" movement, which is a catalyst inspiring people to make a personal commitment to improve their financial health.

"Financial stress is prevalent, affecting the health and happiness of people across the nation," said SunTrust Chairman and CEO William H. Rogers, Jr. "It's time to raise awareness of this significant concern. Our company purpose is Lighting the Way to Financial Well-Being, so we are starting a national conversation to motivate people to take action. We're providing the tools and information to help them gain control over their finances."

The SunTrust Super Bowl 50 ad is called "Hold Your Breath." The ad is an optimistic, second-by-second reminder that worrying about money can cause you to miss life's important moments. It's based on the core belief that anyone can achieve financial confidence, as well as the research finding that financially confident people are three times more likely to be satisfied with their lives, across all income levels.

"Lack of confidence about money matters steals the fun out of life. You're not truly living until you can breathe easier about your finances," said Susan Somersille Johnson, SunTrust chief marketing officer. "We know that anyone can reduce financial stress, as small steps can lead to significant results."

A recent SunTrust survey found that 40 percent of Americans do not have $2,000 saved for an emergency. That jumps to more than 60 percent for millennials.

The Super Bowl ad will direct viewers to, where people can pledge to take action, take a Mental Wealth Quiz and receive specific actions, tools and tips tailored to their needs. For a fun twist, they can make their own version of the Super Bowl spot to share with others using their Facebook images.

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