Welcome back to the Make My Bed Every Day series. Lately, I’ve been posting sports edits for the podcast, but I’ve been thinking about something important — I need to get back to making content with my actual face if I want to grow the brand the right way.

I don’t really want this to be a faceless channel, but at the same time, faceless content is easier to outsource and scale. So now I’m stuck between building a personal brand and building something I can hand off. I’m talking through that tension honestly instead of pretending I have it all figured out.

If you were building a brand from scratch, would you stay faceless to scale faster — or put your face on it to build trust first?

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