BRAND X powered by The MIDI Mafia is redefining the role of a record label to better suit the changing tastes of the next generation of music consumers. #BRANDX provides an immersive array of content utilizing multiple artists "touch points" and embracing social media and the digital age. Along with traditional music distribution, #BRANDX has adopted a brand activation philosophy through allowing the audience to interact with talent as it develops, full in-house video content production, and the creation of a youtube music vertical which allows infinite artist cross-promotion and branding opportunities. #BRANDX is leading the charge into the future of music and allowing consumers to engage with artists and brands in groundbreaking new ways.