Indian- American fashion designer Anand Jon Alexander was born in 1973, in South India. Pursuing his dream to become a fashion designer, Anand moves to America at the age of 17, after getting a scholarship for an Art School. Upon graduating from Parsons School of design, Anand Jon launches his first clothing line, heavily influenced by both his Indian heritage and modern lifestyle. The debut line received positive reviews and recognition from the fashion industry. His next fall collection also received critical praise and allowed the newcomer to join the luxury market. Following the urban trends, Anand Jon stepped outside his comfort zone and in 2004 launched a line of high end blue jeans. He and partnered with other designers and helped in the creation of a jewelry and handbag line. In 2000 India Today picked him as among 21 ‘faces of the future”, while East magazine in their most influential Asians issue and A -magazine Jan 2000 picked him among the A-List of top 20 Asians to watch for the next century. Anand Jon Alexander is both an individual personality and a brand name successfully representing the synergy between the East and the West.