Baby Einstein is an American line of multimedia products, including home video programs, CDs, books, flashcards, toys, and baby gear that specialize in interactive activities for infants and toddlers, created by Julie Aigner-Clark. The videos show babies and toddlers under four years simple patterns, puppet shows, and familiar objects, such as everyday items, animals, and toys that are often accompanied by reorchestrated classical music written by composers such as Johann Sebastian Bach, Ludwig van Beethoven, Wolfgang Amadeus Mozart, and many others, as well as some traditional rhymes constructed for an easy, relaxing way, meant for a baby's ear.
The puppets are all animals who seldom speak, mostly communicating in simple sounds and their respective animal sounds.
Baby Einstein was introduced to the public on June 4, 1996, and remained a small company until Clark sold it to Disney. Between November 7, 2001,[1] and September 13, 2013, Disney owned and operated the Baby Einstein brand. Starting on October 14, 2013, Kids II, Inc. owns and operates the Baby Einstein brand.