DIY World Tour: How Posse Uses Fans to Hype Up Brands Advance - Microsoft - Building One A panel of start-up CEOs discuss what a company needs to have to become a successful global brand.Leigh Jasper CEO AconexKate Kendall Founder The FetchAndrew Roberts CEO and Founder EphoxRebekah Campbell Founder and CEO PosseModerator: Sarah Backhouse Founder Future 360 Morning Break: 10:45 - 11:15 am PDT