The e cigarette, otherwise known as the electronic cigarette, e cig, vapor cigarette or smokeless cigarette, functions by simulating a traditional cigarette using vaporized propylene glycol/glycerin liquid. The E cigarette can be used to assist reduction and, ultimately for some, termination of the use of traditional cigarettes. E Cigarette with nicotine E cigarette users are able to choose their nicotine strength from normal, low and zero nicotine, and they are also able to choose from a variety of flavours on offer including coffee, fruit and menthol. The ability to choose different nicotine strength filters enables the user to gradually reduce the amount of nicotine they are intaking.