http://www.howtostartownbusiness.co.uk/buzz-marketing-and-your-business/ These are the three parts:
1) What’s Your Buzz? 2) Cheap Guerrilla Marketing 3) The Talk Of The Town
1) What’s Your Buzz?
This question means to be able to create a chatter out in the marketplace where people hear about you. Maybe like Christmas time when there’s the latest Christmas present and they’re out of stock and there’s just few that are there. That’s called buzz marketing and everybody’s talking about it. Have you got the latest Toy Story toys that were out in the market? Or the latest feature that was coming out that your child had to have at Christmas time but every mum and dad that ran around the shops looking for them? A buzz was created. In fact, more sales are done after Christmas with that type of marketing because it permeates right through to the next few months. That’s what it is.
Quite often, with a buzz marketing you're getting the chatter, people talking about you. They would even love you or hate you. What you’re doing is polarising people to be, in fact, either on your side or not on your side. You don't want people to be indifferent to you just like the people that go and drive around the motorways with the same old advertising that you totally ignore. You want to be able to be the person on everybody's lips. They want to be really talking about you and you want them to be talking about you. I guess sometimes to create a “buzz feel” you have to be talked about. You have to be noticed. You have to be different.
Quite often, successful people will stand out and do things different. I will give you an example. I'm sure Richard Branson is a very, very good business person. You don’t get to see most of what he does. What you do get to see is him wearing an air hostesses dress on a flight; or getting on a ski board and going around and doing crazy things; ballooning. You know what I means. People recognise that he's creating a buzz. Can you do that?
2) Cheap Guerrilla Marketing
Cheap guerrilla marketing is what you will do that others won’t. You will get objections. Everybody will have objections. How can you counter those objections when you talk to people about their objections they may have to you?
Quite often when I’m marketing myself I want to know exactly what the objections are that people have and I will make a point standing up and answering those objections. I might even use humour, but the humour is to create a point. There is a reason behind what I’m doing. In this economy times are tough. Are you prepared to do whatever it takes? Would you just want to be like everybody else, sit back and do the same old thing? Show your face. It is the brand called you. You may want to create your own persona, be larger-than-life, be the celebrity in your own industry. Do what Richard Branson does and many other successful entrepreneurs.
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