Out there, somewhere, there’s a parallel universe where Hey Sholay are selling out arenas, breaking America and dating women twice their age. Through that wormhole, One Direction are signing a deal with Fierce Panda instead of Syco, working their way around the country’s cosier indie venues and fighting for a place on the 6Music playlist. It’s a wonderful world, where ((O)) is outselling 21 ten-to-one and the bookies are slashing the odds on it winning the Mercury Music Prize.
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