DIGITAL INNOVATION INSIGHTS
- 11 years ago
Advertising Week Europe. Session from Run Run Shaw Stage on Monday 3/18/2013.
A Session that Reviews the Latest Digital Trends & How Buyers Can Effectively Review Start-ups
In an era of digital innovation explosion it's tough for agencies and brands to know which start-ups are worth looking at? Further, how do you understand which technologies are worth testing? When there is so little in terms of third party reviews, objectivity and ORDER in the world of digital innovation with new start-ups emerging everyday - it can be overwhelming. This session reviews the latest innovation trends trends that all marketers should be aware of and best practices, including the review criteria, marketers should consider when evaluating emerging categories and new innovation in digital.
A Session that Reviews the Latest Digital Trends & How Buyers Can Effectively Review Start-ups
In an era of digital innovation explosion it's tough for agencies and brands to know which start-ups are worth looking at? Further, how do you understand which technologies are worth testing? When there is so little in terms of third party reviews, objectivity and ORDER in the world of digital innovation with new start-ups emerging everyday - it can be overwhelming. This session reviews the latest innovation trends trends that all marketers should be aware of and best practices, including the review criteria, marketers should consider when evaluating emerging categories and new innovation in digital.