The Milestone Brand Media Page
- 11 years ago
Video Sells to the C-Suite
Senior executives watch videos to make purchase decisions. A Forbes Insights report points to 65% of senior decision-makers visiting a vendor’s website after watching a video. In fact, 83% of the surveyed senior executives report watching more online video today than they were a year ago, with 75% indicating they watch work-related videos at least weekly. Younger executives (those under 40) are more likely to make a purchase based on video alone.
Senior executives watch videos to make purchase decisions. A Forbes Insights report points to 65% of senior decision-makers visiting a vendor’s website after watching a video. In fact, 83% of the surveyed senior executives report watching more online video today than they were a year ago, with 75% indicating they watch work-related videos at least weekly. Younger executives (those under 40) are more likely to make a purchase based on video alone.