StartupBus Helps Entrepreneurs Create Business on Way to SXSW

Built on the notion that a start-up company can be created anwhere, the "StartupBus," is the ultimate road trip turned hack-a-thon. The bus takes a group of 30 designers, coders, and marketers on a trip down to the "SXSW Festival" and gives them 72 hours to create and build a viable technology company. Kristina Behr has the details.