Fair Trade Romance? Why Fair Trade Flowers Matter on Valentine’s Day
This Valentine’s Day, Americans will spend $1.5 billion on approximately 220 million flowers, most of which are roses grown in Colombia and Ecuador. The billion dollar flower industry in Colombia, in fact, employs over 100,000 workers.
Unfortunately, the truth about this booming market is that working conditions on flower farms are often far from rosy (pun intended). Many workers find themselves stricken with asthma from inhaling fuel and pesticide fumes; work seven days a week; and rarely receive vacation or overtime. Access to medical care and educational opportunities are also scarce–a harsh reality for those who need it the most.
The good news is that you can still give that special someone a bouquet of beautiful red roses this Valentine’s Day AND support the farmers and workers that grew them. Fair Trade Certified™ flowers are a great way to celebrate this 700-year-old holiday—a way to share the love with folks at home and give special thanks to farmers and workers
Unfortunately, the truth about this booming market is that working conditions on flower farms are often far from rosy (pun intended). Many workers find themselves stricken with asthma from inhaling fuel and pesticide fumes; work seven days a week; and rarely receive vacation or overtime. Access to medical care and educational opportunities are also scarce–a harsh reality for those who need it the most.
The good news is that you can still give that special someone a bouquet of beautiful red roses this Valentine’s Day AND support the farmers and workers that grew them. Fair Trade Certified™ flowers are a great way to celebrate this 700-year-old holiday—a way to share the love with folks at home and give special thanks to farmers and workers
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