Social Media Metrics: How to Leverage a Fire Hose of Data
iStrategy - Hotel Allegro
What is the value of a follower on Twitter or a fan on Facebook? What about a Community member? Too often marketers use traffic metrics or counts of followers as a proxy for value. This discussion focuses on providing a clearer methodology for using and understanding social media to drive business objectives.Learn how to:Understand why traffic doesn't equal valueRefine your reporting and measurement strategy to focus on what's importantUse integrated social media tactics to improve your results