Maybe it's the undeniable alliterative appeal of Rudolph the Red-Nosed reindeer that makes him the most known or popular of all Santa's nine flying reindeers. It certainly doesn't seem as easy to come up with a similar catchy description for the others - Dasher, Dancer, Prancer, Vixen, Comet, Cupid, Donner and Blitzen - as named in the song. The story of Rudolph whose glowing red nose made him a standout, first appeared in 1939 when Montgomery Ward department stores distributed about 2.4 million booklets with the poem in the form of a story about Rudolph the Red-Nosed Reindeer. It was written by Robert L. May, who worked in the store's advertisement or marketing department, to be used to attract more people into the store. When the booklet was reissued in 1939, sales soared to more than 3.5 million copies. But it wasn't until a decade later, in 1949, that the story really gained immense popularity when Gene Autry sang a musical version of the fable. As a Christmas song, it
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