Coffee Chain Prints News Tweets On Coffee Sleeves
- 12 years ago
Coffee Chain Prints Latest News On Coffee Sleeves - as part of the news series by GeoBeats.
Tim Horton’s, a well-known coffee chain, has partnered up with one of UAE’s major news outlets, Gulf News to deliver hot coffee and hot off the press news using an innovative idea.
Tim Horton’s coffee now features the Gulf News tweets printed in real time on each and every coffee sleeve. Not only can you stay up-to-date on breaking news by purchasing your daily joe, each sleeve also has a QR code that can be scanned by your smart phone which will bring you to a full length version of the story on the Gulf News website. Each participating location has a special machine that allows a sleeve to be inserted and printed with the most recent tweet as it is published.
The original campaign developed by Y&R Dubai has already made an impact - increasing Gulf News Twitter followers by 3,000 and their website traffic spiking by 41%.
Twitter users send an astounding 400 million tweets a day and that means plenty of creative marketing opportunities. What's the most creative marketing campaign you've seen that involved Twitter?
Tim Horton’s, a well-known coffee chain, has partnered up with one of UAE’s major news outlets, Gulf News to deliver hot coffee and hot off the press news using an innovative idea.
Tim Horton’s coffee now features the Gulf News tweets printed in real time on each and every coffee sleeve. Not only can you stay up-to-date on breaking news by purchasing your daily joe, each sleeve also has a QR code that can be scanned by your smart phone which will bring you to a full length version of the story on the Gulf News website. Each participating location has a special machine that allows a sleeve to be inserted and printed with the most recent tweet as it is published.
The original campaign developed by Y&R Dubai has already made an impact - increasing Gulf News Twitter followers by 3,000 and their website traffic spiking by 41%.
Twitter users send an astounding 400 million tweets a day and that means plenty of creative marketing opportunities. What's the most creative marketing campaign you've seen that involved Twitter?