Some societies are driven by big business, others by big government. Theorist Phillip Blond suggests a third way - in a vision compelling enough that David Cameron, the UK's Prime Minister, has become its champion.
Blond's vision is for a "Big Society" where government power is decentralized and markets are "remoralized" and made more local.
Al Jazeera's Bilal Randeree spoke to him at the TEDGlobal conference in Edinburgh, Scotland.