We'll announce our 2012 Event Innovators—the 66 most innovative people in events right now—on March 14. As a sneak preview, here's a video interview with Jonathan Murnane, the event director at video game company Activision. He sheds light on what went into producing the massive multiplayer Call of Duty XP tournament—one of the biggest entertainment launches in history—and how he serves the fans as well as the brand.