James Bond to Trade Martinis for Heinekens in Upcoming Film

Name: James Bond to Trade Martinis for Heinekens in Upcoming Film
Uploaded: 2012-04-04T13:48:53+00:00
Duration: 1 min 5 s
Channel: Buzz60
Description: James Bond will no longer be specifying that his martinis be shaken, not stirred. In the upcoming Bond movie Skyfall, the character will be drinking Heinekens, thanks to a reported $45 million product placement deal with the Dutch brewing company. Patrick Jones wonders whether 007 is selling out, or if it's just the way the movie business works.

Buzz60

James Bond will no longer be specifying that his martinis be shaken, not stirred. In the upcoming Bond movie Skyfall, the character will be drinking Heinekens, thanks to a reported $45 million product placement deal with the Dutch brewing company. Patrick Jones wonders whether 007 is selling out, or if it's just the way the movie business works.

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