The Moosejaw has launched X-Ray, a free augmented reality app that interacts with the Moosejaw Winter Catalog. Available for the iPad, iPhone and Android, Moosejaw X-Ray uses your device's camera to create an 'X-Ray Vision' experience that lets you see what models in the catalog are wearing underneath their clothes.
source: http://www.moosejaw.com/moosejaw/shop/content_xraypr____