http://www.entouragepoint.com/ -social media marketing- Knowing the target audience is the whole point of market research and the hundreds of millions spent on it annually. It is really that important. If you do not see everything through your target customers eyes you will never be able to speak directly to them in their language. Once you really understand your customer you can speak to their deepest desires, fears and wants in a way so powerful they will be drawn to your every word.
