Many Israeli consumption companies are joining the effort to rehabilitate the damaged Carmel forests and help the many victims of the largest fire in Israel's History. Some companies, such as the Alony Marble, are offering certain percentage of their income donated towards re-planting trees. Other companies, such as Tnuva and Toys r' Us, give away their products to cheer-up the victims who were evacuated from their homes. Whether this could be seen as merely a public relations tactic, or whether it really is a pure and sincere deed, these contributions are greatly appreciated and their worth is unmatched.
