Fair Trade USA Unveils Redesigned Certification Label; Updates Multiple Ingredients Product Policy

(3BL Media / theCSRfeed) Oakland, CA — January 18, 2012 — Fair Trade USA, the leading third-party certifier of Fair Trade products in the United States, today unveiled a newly redesigned certification label and significant revisions to its Multiple Ingredients Product Policy. The changes will better serve the needs of farmers, businesses and consumers that look to the Fair Trade Certified label to ensure that rigorous standards, transparency and efforts to provide the greatest impact possible have been met.

Under the revised Ingredients Policy, which applies to all food and personal care products, only products that contain 100 percent Fair Trade Certified ingredients may bear the full Fair Trade Certified label. Products containing at least 20 percent Fair Trade Certified ingredients will now bear a new Fair Trade Certified Ingredients label.

The Fair Trade Certified label, now found on more than 10,000 products throughout the United States, ensures shoppers that the farmers