Drinking acai berry juice is fashionable, and it is also a great supplement to add to ones diet. The small red Amazonian berry has so much nutritional value, that those who buy it find the delicious chocolate and berry taste is an unexpected bonus. The great thing about the acai berry juice is that it can be added to food items as a flavored treat, rather than a taste that is endured simply for the nutritional value it possesses. The success of the berry is mainly due to the medias reaction to the discovery. Celebrities are often captured in news stories claiming that acai berry juice is the reason for their excessive weight loss, and many diets have started to include acai as one of the main factors. This is due to the fact that a fresh acai berry contains an unusual amount of antioxidants, which have been attributed to good health, weight loss and a boost in the condition of the hair, skin and nails. The demand for acai berry juice has resulted, obviously, in a hike in the price of the berry.