Will a Big Brand Name Make Your Game a Viral Success? VentureBeat - DiscoveryBeat 2009 Established video game companies and entertainment giants are eyeing the social networking and mobile platforms as a source of future growth. For success, the big guys need to apply the secret ingredients in different proportions.How much should they invest in these areas, and how should they do it? Which kinds of partners should they recruit? Which business models are the best? Who has made the transition already? What's the right mix of social networking, marketing, analytical measurement, advertising and web design ingredients they should apply?
