On a smarter planet, pharmaceutical companies can use RFID technology from IBM to track and trace medicine as it makes its way through the supply chain. These smarter systems are already helping companies monitor the safety of our medicine and keep counterfeits off the shelves, and keeping people safe.
PAUL CHANG: I have a drug problem. 10% of the world’s medicine is counterfeit. STEWART CAWTHRAY: Affecting over a billion people a year. On a smarter planet, we’re building intelligence into things. SCIENTIST: So we can follow this medicine from the factory... to the distribution center. PHARMACIST: To the pharmacy... MOM: And know it’s the real thing. PHARMACIST: Keeping counterfeits off the shelves. PAUL CHANG: In places like the U.S., STEWART CAWTHRAY: Tanzania, TECHNICIAN: and India. PAUL CHANG: Smarter medicine is safer medicine. STEWART CAWTHRAY: That’s what I’m working on. PAUL CHANG: I’m an IBMer. STEWART CAWTHRAY: Let’s build a smarter planet.
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