For More info visit www.newsinfusion.com DENVER – May 26, 2010 – In his new book, Retirementology: Rethinking the American Dream in a New Economy, Dr. Gregory Salsbury merges investor psychology with retirement planning in the midst of a once-in-a-generation financial crisis. Available today from FT Press, Retirementology presents an entirely new way of thinking about how we should spend, save, borrow and invest in the post-meltdown era. Dr. Salsbury proposes a set of retirement planning principles based on the concept that retirement is not a zone or isolated event. He argues that planning for retirement is an ongoing process that encompasses the breadth of our financial decisions and is shaped by our emotions and biases. Through hypothetical scenarios and real-life feedback from focus group participants, Dr. Salsbury demonstrates how the choices we make today can affect our retirement later. The chapters in Retirementology represent key areas – including overspending, taxes, the housing market and healthcare – where the meltdown has had a significant impact on investors’ psychology and, ultimately, their retirement readiness. By examining our entire relationship with money, Dr. Salsbury helps readers identify common mistakes in their thinking and behavior, while also explaining how the meltdown has amplified the impact of those mistakes. “The financial crisis has caused many people to do irrational things with their money and make emotional decisions that may have been detrimental to their retirement plans,” said Dr. Salsbury, executive vice president of Jackson National Life Distributors LLC. “Letting emotion dictate our actions can lead to bad financial habits that perpetuate a dangerous cycle of overspending and rising debt. Retirementology can help readers recognize and address these behaviors now in order to salvage their retirement dreams.” Retirementology also introduces a new and entertaining way of talking about retirement planning, with a consumer-friendly vocabulary that includes ...
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