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Chinese automakers are rapidly expanding across Europe and Latin America, but have remained strangely absent from US roads. What is keeping Chinese EV brands out of the world's second largest car market?

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00:00There's one thing that is quintessentially American.
00:03Cars.
00:05Yes, Americans love their cars.
00:07Last year, more than 16 million vehicles were sold nationwide.
00:11The U.S. auto market, the world's second largest after China,
00:15is also a huge prize for automakers around the globe.
00:18But there's one type of cars you don't see much on American roads.
00:22Chinese cars, especially Chinese EVs.
00:28In some ways, the U.S. EV market looks pretty unusual to the rest of the world.
00:32Look at the top five best-selling EVs in 2025.
00:35Tesla Model Y, Chevrolet Equinox, and Ford Mustang Mach-E.
00:39Meanwhile, in neighboring Mexico, it's a completely different story.
00:43The best-selling EVs either come from Chinese brands or are backed by Chinese capital.
00:47That's right, Chinese EV makers are rapidly expanding across Latin America
00:52and increasingly the European continent.
00:54So, why haven't they made inroads in the U.S.?
00:58One big reason.
00:59Tariff.
01:00Tariff.
01:00Tariff.
01:01Tariffs.
01:01Let me show you.
01:02If today you want to import a Chinese EV into the U.S.,
01:06you first need to cover a base 2.5% most favored nation tariff,
01:10which applies to passenger vehicles from WTO trading partners.
01:14Then, in 2024, the Binance administration quadrupled the Section 301 tariff on Chinese EVs to 100%.
01:21Last year, the Trump administration imposed an additional Section 232,
01:2625% tariff on imported passenger vehicles, citing national security concerns.
01:31Under these tariffs, a BYD Auto II, which starts at around €20,000 pre-EU tariffs,
01:38will cost around $50,000 in America.
01:41Starting from 2024, the EU has also taken action on Chinese EVs, mostly through anti-subsidy tariffs.
01:49But the scale is still much smaller than those in the U.S.
01:52We're continuing to see exports into the EU from the Chinese EV makers.
01:58So, the tariff rate doesn't seem to be deterring the Chinese.
02:02Although, we're seeing the EU start to bear some fruit.
02:07You know, Spain has been a hotbed of foreign direct investment from Chinese battery makers and EV makers.
02:12But the EU, I think, is also trying to balance allowing exports into the European Union,
02:19as long as the Chinese commit long-term to building locally.
02:24But tariffs are not the only reason that keeps Chinese EVs out of U.S.
02:28In January 2025, the U.S. Commerce Department issued the Connected Vehicles Rule,
02:33which bans the selling of vehicles equipped with technology developed by companies linked to China or Russia.
02:38This June, the Commerce Department put the rule to the test and denied EVMaker Polestar to sell in the U
02:44.S. market,
02:45starting from its 2027 model.
02:47Polestar is owned by China's Geely and actually sources most of its U.S. models outside China.
02:53The Polestar 4, for example, is built in South Korea,
02:56while the Polestar 3 is manufactured at a Volvo plant in South Carolina.
03:00Following the denial, Polestar has since announced that it will wind down its operations in the U.S.,
03:05while starting clearing out its remaining inventory by slashing prices up to $25,000.
03:10It's a value, basically.
03:12You know, the discount for this car thing is substantial.
03:17Yes, I am concerned, but EV requires less maintenance and then there are services available
03:26through Volvo, so that is giving some assurance.
03:30If I want you to name some Chinese EV brand, can you say any?
03:34Nope.
03:35I can't think of any, no.
03:37In the U.S., market share for electric vehicles is much more concentrated among a couple.
03:42I know in China, it's much more widespread.
03:44There's a lot more competition driving that pricing down.
03:47I feel like that regulation is a little, like, much.
03:51Technology is technology.
03:52It wouldn't be, like, a security issue of any kind if it's just for a car.
03:56Of course, you can always, like, inspect it to, like, say,
03:59oh, there might be some dangers.
04:01But I feel like to have a whole permit or, like, to just stop, like, other cars from coming here,
04:07that's, like, a little much.
04:08Will you say that U.S. consumers actually kind of harmed by this terrorist regulation
04:13because they don't have access to these cheaper Chinese EVs and cars?
04:16Uh, definitely, yes.
04:17I think there should be healthy competition.
04:19But I'm still curious about how the connected vehicles rule came about.
04:23So I spoke with Jeffrey Irving, who had first-hand knowledge of its development.
04:27The connected vehicle rule was initiated during the Biden administration in 2024.
04:31Again, the two main risks are the risk of data exfiltration as well as remote access.
04:35So cars collect an incredible amount of data, both your precise geolocation data,
04:42your personal identifiable information, as well as increasingly biometric data
04:45for driver monitoring systems that you see for a lot of automated driving systems.
04:50This is absolutely a realistic threat.
04:51It's not speculative or hypothetical.
04:55And that rule might soon have an even bigger impact.
04:57In July, the Senate Commerce Committee voted to advance
05:00the Connected Vehicle Security Act of 2026.
05:03According to the proposed bill, an automaker can be treated as a foreign entity of concern
05:08if it has more than 15% ownership tied to China, Russia, Iran, or North Korea.
05:14That it does expand somewhat the foundational connected vehicle rule
05:17and also clarifies, helpfully, some of the baseline ownership thresholds for
05:24what is classified as whether a company is owned by or controlled by a foreign adversary nation.
05:29The CV rule does not ban the import of Chinese vehicles.
05:34It creates common sense guardrails around specific component systems of Chinese automobiles.
05:39Once the law goes into effect, even Mercedes-Benz could face a total ban in the US
05:44if it fails to lower its Chinese capital below the threshold.
05:47The German automaker is roughly 20% owned by Chinese investors,
05:51including a 9.69% stake from GD founder Li Shufu.
05:55And here's another twist. A Polestar dealership is now suing the company for $25 million in damages,
06:02accusing Polestar of using the government ban as an excuse
06:05to leave the market while avoid payouts to its dealers.
06:08According to the lawsuit, Volvo, which is also controlled by Gili,
06:12has just received authorization in May to continue selling in the US.
06:16But Polestar was denied just one month later and declined to appeal.
06:19So the final question is, should Chinese EVs be banned or not banned in the United States?
06:25I don't think Chinese EVs are banned currently in the US market.
06:28I think the appropriate safeguards are now in place where Chinese EVs and Chinese automakers
06:33can seek to access the US market in compliance with those common sense rules.
06:37For the past two decades, from 1994 onwards,
06:40the PRC imposed an effective ban of foreign imports of automobiles into China.
06:44So through the negative list, as well as a holistic set of industrial policy measures,
06:48foreign automakers were not allowed to import cars,
06:50were required to create joint ventures with domestic PRC firms.
06:53Was it ultimately a net benefit to put an effective ban on foreign automakers
06:57from entering the PRC market for PRC automakers?
07:00And I think the answer to that, we're seeing it was absolutely a net benefit.
07:04If I was part of the Department of Commerce, I would create a framework and say,
07:10these need to be sourced locally by X suppliers or Y suppliers.
07:15OK, data cannot move outside of the United States.
07:19I would likely do also something very similar to Canada, creating a quota.
07:23No more than X number of vehicles can be imported over a short period of time,
07:28three, four or five years.
07:29They need to feel that heat in order to really, really push themselves to innovate,
07:35to build better products, more affordable products.
07:38And without that, unfortunately, the US consumer is paying the price.
07:41Thanks.

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