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Korea’s fastest-growing mobile brokerage wants its 10 million users to stay invested for longer.
Toss Securities CEO Kim Kyu-bin plans to launch an Individual Savings Account in the first half of 2027. The brokerage, launched in 2021, grew on simple trading of Korean and US stocks. It now plans AI-powered research and wider US brokerage services. We also look at how the National Pension Service’s return advantage shrinks once guaranteed products are excluded.

Sources:

“Launching ISA Next Year to Strengthen Wealth Management, Becoming a Long-Term Investment Platform” — Seoul Economic Daily, November 10, 2026
National Pension Service’s “Triple Return” Claim Narrows to 2 Percentage Points Without Guaranteed Products — Seoul Economic Daily, November 10, 2026

About AI PRISM:
AI PRISM is Seoul Economic Daily’s WAN-IFRA award-winning newsroom AI series, delivering Korean economic news adapted for global audiences. Episodes are produced with AI assistance and reviewed by a human editor.

Tags:
#TossSecurities #ISA #RetailInvesting #KoreaStocks #NationalPension #KOSPI #AIPRISM #SeoulEconomicDaily #WANIFRA

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00:03Toss Securities wants to be more than a trading app. Its CEO says the brokerage will launch a
00:09tax-advantaged savings account next year. The goal is to turn traders into long-term investors,
00:16a big shift for an app built on quick trades. It's Tuesday, November 10th. Here's what investors
00:22are watching in Korea today. Toss Securities launched in 2021 as a mobile-first brokerage.
00:28It grew fast on simple trading of Korean and U.S. stocks. Now its new CEO, Kim Kyu-bin,
00:35is pushing into wealth management. Here's what the numbers show. 10 million users have signed up
00:41for Toss Securities since its 2021 launch. Toss targets the first half of 2027 for its Individual
00:48Savings Account, or ISA, launch. The brokerage will add AI-powered research and wider U.S. stock
00:56brokerage. Separately, the National Pension Service's three-times-the-return claim narrows to about two
01:03percentage points once guaranteed products are excluded. So what does this mean for global market
01:08followers? Earlier, we said Toss wants to turn traders into long-term investors. Here's what
01:15that actually means for you. Korea's retail money may shift from short-term trading toward tax-advantaged
01:21accounts. That could steady domestic flows into Korean stocks. Toss's ISA product details. Competing
01:29ISA offers from larger brokers. Retail inflows into long-term accounts. That's today's AI Prism
01:37Securities Daily. This episode was produced with AI Assistants based on Seoul Economic Daily reporting
01:43and reviewed by a human editor. AI Prism is a Juan Ifra award-winning series. We'll be back tomorrow.

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