00:00Location, location, location, a well-known phrase used for the real estate market.
00:05And now, Baku is on the lookout for more investment into theirs.
00:10IREX is the first international real estate exhibition here in Baku, Azerbaijan.
00:14We see a huge demand. There are more than 70 companies attending from 14 countries.
00:20IREX is the platform where investors, buyers and businesses are connected.
00:26Azerbaijan hosted its first international real estate exhibition called IREX to mark its efforts to expand this sector.
00:35One of the themes was how the buildings and developments would fit into the city's surroundings.
00:41City is a selection of layers. So, yes, it is architecture, but it's also business, economy, its location, its climate,
00:50its community.
00:51When you think as a planner, of course, you need to consider things you influence.
00:57So, yes, architecture, but also roads, infrastructure, green areas, public spaces.
01:03These are actually the spaces between places that we need to think of to design a successful city.
01:09For the host country, Azerbaijan, the ambition goes beyond attracting investment.
01:14It is also about reshaping its cities, developing new business opportunities and creating places where people can live, work and
01:22do business.
01:23From the very beginning, the vision of shareholders of Pasha real estate was to not just develop standalone villa communities
01:32or standalone high rises.
01:34So, that helps to attract businesses like restaurants, salons, cafes, a lot of local businesses, a lot of international businesses.
01:42For investors, the question is whether these projects can deliver lasting value as cities continue to grow.
01:50Saida Rustanova, Euronews.
