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Counterfeit beauty products seized across the UK contained mercury, lead and methanol, according to Trading Standards tests of 50 seized items reported by The Guardian. One skincare product held 13,200 parts per million of mercury, while one fake fragrance was about 80% methanol. About 20% of 18- to 24-year-olds who bought beauty products last year knowingly bought counterfeits, up from 6% in 2023, according to the Intellectual Property Office. Nearly three in four buyers of counterfeit cosmetics shopped online, and the IPO is launching a campaign called Face the Fakes.

Disclosure: This video contains stock footage and content created or enhanced using AI-assisted tools.

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00:00Fake beauty products seized across the UK contained some toxic surprises.
00:05Trading standards tested 50 seized counterfeit cosmetics.
00:08One skincare product held 13,200 parts per million of mercury.
00:12Lipsticks, eyeshadows, and contour products had high levels of lead.
00:17Investigators also found nicotine and perfume.
00:19And one fake fragrance was about 80% methanol, a toxic alcohol.
00:24Counterfeits skipped the safety testing and ingredient lists that genuine products need.
00:28Mercury and lead can damage the kidneys and nervous system.
00:32The fakes are also growing more popular with young shoppers.
00:35About 20% of 18- to 24-year-olds who bought beauty products last year knowingly bought fakes.
00:41That's up from 6% in 2023.
00:44Nearly 3 in 4 buyers of counterfeit cosmetics shopped online.
00:47A UK campaign called Face the Fakes now aims to highlight the risks.
00:52The packaging may look real, but what's inside may not be.
00:55Disclosure.
00:56This video contains stock footage and content created or enhanced using AI-assisted tools.
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