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00:04Singles' Day is the annual online shopping extravaganza.
00:07In the past, people would buy tissues on online shopping platforms.
00:10Stock up on everyday items like laundry detergent
00:13But now in China's e-commerce live streaming rooms
00:16Best-selling products have undergone new changes.
00:18What everyone is rushing to buy now is a new, unseen product.
00:22Li Jiaqi, China's top livestreaming influencer and "Lipstick King"
00:25From the past five minutes
00:27After becoming famous for selling 15,000 lipsticks...
00:30He was in the Double Eleven live stream yesterday.
00:32But they started selling digital tokens in the AI world.
00:37That supposedly starts broadcasting after half an hour.
00:39This AI computing power product was launched for the first time in the live stream.
00:42100,000 monthly cards were snapped up.
00:46Approximately two trillion tokens have been sold in total.
00:49This might be confusing for some ordinary consumers.
00:53Why are Chinese people rushing to buy tokens?
00:55What is a token?
00:57The term "Token" is called etymology.
00:59It can also be understood as AI computing power
01:01It is the basic unit of measurement for AI in processing text code or images.
01:06In other words, you input every single word into the AI's large model.
01:10Every sentence generated by AI consumes tokens.
01:14Why do Chinese people hoard tokens?
01:16The underlying reason is related to the explosive growth of AI applications in the area.
01:21This allowed tokens to officially cross over into the mainstream consumer market, reaching countless households.
01:26Fee Scene
01:26According to the National Data Bureau of China and related reports...
01:30As of July this year
01:32What is the daily token usage volume in the local area?
01:34It has broken through 500 megabits.
01:36Compared to the beginning of 2024
01:38It has grown more than 5,000 times.
01:41China's AI user base surpasses 700 million.
01:45The penetration rate exceeded 50%.
01:47This also shows that the technology is already quite widespread.
01:50Long-lasting fresh products not for specific users
01:52So Alibaba Cloud
01:54Zhipu
01:55MiniMax
01:56The Dark Side of the Moon, etc.
01:57China's leading model manufacturer
01:59They have all flocked to online shopping platforms
02:00They plan to seize market share during Double 11.
02:03However, these tokens are not physical goods.
02:06How are they going to sell them?
02:08That report mentioned
02:09They will package the tokens into
02:11Like the old way of topping up phone cards
02:14Sold online at a discounted price
02:17What about some sellers?
02:18It will also be bound to physical hardware.
02:20Let's launch it together.
02:21Like a computer with AI.
02:23Desktop robot
02:24They will be packaged and sold together.
02:26Make hardware accessible to the public
02:28Continuous subscription to AI services
02:30The live streamer was in the live stream room.
02:32You have the answer.
02:32How do people in their daily lives
02:35Apply these core technologies
02:37For example, it can help parents
02:39Automatically organize children's test papers and homework
02:41It can also be automatically generated from the live stream.
02:43Generate business analysis reports, etc.
02:46In general
02:47AI can help people
02:49Handling daily chores
02:50Free up more time
02:51Spend quality time with your family.
02:53However, the report also mentioned...
02:55AI token monthly cards sold out in the live stream within half an hour.
02:58This does not mean that the mass consumer market for AI computing power
03:01It is already mature
03:02They sell for a penny.
03:03It's obvious that there are subsidies involved.
03:06This retail method falls under the market education stage.
03:10Moreover, Tencent data also shows
03:12More than 90% of users in China
03:13Still in the free-to-use stage
03:16That also means a low-cost experience.
03:18Can it be converted into long-term use and continuous payment?
03:22It remains to be seen.
03:23Yes
03:23Tokens were put on the shelves
03:25That was just the first step.
03:26How to make it convenient for consumers to buy
03:28Use it clearly
03:29Truly improve efficiency in daily work
03:32Solve problems in real-life situations in daily life.
03:35This is the key reason why AI services are becoming more accessible to the general public.
03:40Please feel free to like, share, and tip to support the Mingjing & DianDian column.
03:41Ian shoot
03:50Oen
